A shareholder-perk program had become a formality, and the company’s touchpoints with its shareholders had thinned out. We supported the redesign of the program itself, together with building a new membership platform and the pathways that connect shareholders to it — as one piece of work.
* This case concerns “INTRANCE Members” (intrance-members.com), the shareholder membership platform of Intrance Inc. (securities code 3237).
Background
A long-running shareholder-perk program had lost sight of its original purpose, leaving mostly cost. Perks were being received, but they did not translate into a continuing relationship with shareholders, and turnover among individual shareholders was rapid. The company faced a dilemma: it wanted to rethink the perks — but rethinking them could invite selling pressure.
What White Bear did
We started from the direction of the shareholder base — what kind of shareholders, and what kind of continuing relationship — and designed a transition to a shareholder membership program, rather than a simple abolition of perks. The work covered not only the thinking behind the program but the enrollment pathways, ongoing communication with shareholders, and the shareholder-facing messaging, through to implementation.
- Setting the direction of the shareholder base, and redesigning the perk program
- Building the shareholder membership program, with enrollment and retention pathways
- Implementing shareholder communication that conveys the intent of the change
Outcome
By presenting the change to shareholders as a redesign of the relationship — not a withdrawal of benefits — the transition went ahead while containing the selling pressure that had been feared. Through the membership pathways, a continuing point of contact with shareholders is now in place.
The membership platform “INTRANCE Members” is running at an 89% membership rate (13,482 of 15,146 registered holders), 71% voting participation and a 91% monthly active rate (as of June 2026). Implementation took 3 days from engagement to IR disclosure, 15 days to member-site launch, and roughly two months to full release.
* The company name and figures in this case are published with permission. Specific consultations are handled on a confidential basis.